I build products, solve problems, and drive meaningful outcomes.
I'm Cilene, a Product Manager. I lead web products from discovery to launch, solve the problems that stop customers from getting value, and improve the metrics that matter. These case studies come from five years across 40+ API products at APILayer.
Own the customer-facing platform across 30+ websites and 40+ API products, aligning Engineering, Design, Finance, and Marketing around customer needs and business goals.
Identify gaps in onboarding, simplify user journeys, and translate customer pain points into actionable product solutions that improve the end-to-end experience.
Increased free-user activation from 48.6% to 95.1%, grew weekly API partner onboarding by 200%, and drove measurable improvements across product discovery, adoption, and conversion.
The problems I've solved, and how.
Explore the problems I solved, the decisions behind each solution, and the results that followed. Select a case study to dive deeper, or let them play through automatically.
Products I've led09
Explore live products and websites
Real products, real websites. Hover to preview, then click to explore the live experience.
I turn customer problems into measurable product outcomes.
From discovery to delivery, I lead products end to end—uncovering user needs, aligning teams, launching solutions, and measuring the impact.
I started in marketing, operations and HR across the Philippines and the UAE, moved into web growth at APILayer in 2021, and have led product for its customer-facing platform since 2024.
AI is an integral part of how I work. I use AI to synthesize customer insights, draft PRDs, generate QA test cases, and automate product operations. Beyond integrating AI into my workflow, I build and ship my own digital products using Claude Code, turning ideas into real, working products.